At Bodmas, we endeavour to help you maintain the right strategic focus by continuously moving through this cycle of reviewing the past, keeping an eye on the present, and preparing a proactive plan for the future.
Descriptive AnalyticsWhat Happened?
Diagnostic AnalyticsHow did it Happen?
Predictive AnalyticsWhat will Happen?
Prescriptic AnalyticsHow can we make it better?
Bodmas provides custom analytics and consulting services which enable retailers to transform their business from product sales to customer-centric sales. From data integration and standardization to tailor-fit action plans, Bodmas takes care of all the large and complex data to provide the retailer with customer centric insights which can be applied immediately.
At Bodmas we believe that all the decision making processes should be built around the customer to drive sustainable growth. We follow a holistic approach to bring customer centric analytics to our retail clients.
Consolidate all transactional, demographic, third-party, CRM, etc. data into a single customer view
Combine all the insights & analysis for a compelling and engaging interaction.
Unleash data potential by adding customer centric segmentations & algorithms
Build 1-on-1 customer experiences through assortment, preferences, optimized pricing & promotions, store layouts, etc.
39% of marketers say they can’t turn data into actionable insights*
95% of data within organizations remains untapped*
49% increase in revenue growth of companies which invested in analytics versus those that didn’t*
15% increment sales per customer can be driven through personalised experiences
*Source: The State of Marketing Survey 2013 RIS New & IHL New
Our goal is to empower the business with actionable insights that will help in optimally utilizing their most valuable asset - 'The talent', to achieve key objectives and long term goals. The major barrier hindering implementation of Human Resource Analytics is not the lack of data but inability to make the data accessible and measurable. Cutting edge technology deployed to assist HR departments is often marginalized in the absence of accurate and current data.
Our 4-step approach ensures that the key decision makers have a holistic view of the business problems.
Two times more likely to improve their recruiting efforts
Three times more likely to realize cost reductions and efficiency gains
Two and a half times more likely to improve talent mobility – moving the right people into the right jobs
Two times more likely to improve their leadership pipelines
Source: Bersin by Deloitte, 2013
Big or Smallyou need the right data
The data may not contain the answer. The combination of some data and an aching desire for an answer does not ensure that a reasonable answer can be extracted from a given body of data.John Tukey
We believe that quality data is the foundation of powerful insight and understanding. The implications of poor data carry negative effects on business through decreased customer satisfaction, increased operations costs, inefficient decision-making processes and lowered employee productivity.
As a first step we create a customized database which is ready for high-end analytics, through our proprietary tool “Bodmas One Source”. It is a platform that ensures uniformity of existing and new data.
88% of all data integration projects either fail completely or significantly over-run their budgets
33% of organisations have delayed or cancelled new IT systems because of poor data
According to Gartner, bad data is the number one cause of CRM system failure
Less than 50% of companies claim to be very confident in the quality of their data
Dispelling myths, uncovering opportunities and constantly questioning 'why not' helps us, and in turn our clients, stay focused and keep the business on course. Expertise in data science and passion for problem solving are at the very core of our foundation. We tailor solutions specifically to each of our client’s unique situation and business challenges.
Our highly skilled team works in close partnership with the client to drive real insights into actionable plans to deliver cutting-edge data analytics. The end objective is to create competitive advantage and achieve tangible results that have a positive impact on the client’s business.
Rahul leads product development, operations and other business enabling functions such as Technology, Infrastructure and Process Excellence. He is responsible for overseeing day to day operations at Bodmas. Rahul brings over 25 years of experience in leading operations in multiple business verticals and leading business transformation strategies for customers.
Prior to this, Rahul was a joint venture partner in Iron Mountain India, a subsidiary of Iron Mountain Inc., a Fortune 1000 company and a global leader in Information Management. He led the company for 12 years in the capacity of Executive Director, which he eventually exited in 2013. He started his career with Marine companies and brings several years of experience in senior roles with corporates in Europe and South East Asia. Rahul holds a Master’s degree in Mercantile Marine. In his free time Rahul loves to travel and pursue his passion for photography.
Neville is responsible for Strategy, Finance and Corporate Governance. He brings with him experience of more than 28 years in leadership positions providing vision and direction for business transformation. Neville has also played a significant role in several strategic initiatives such as product development, expansion and extending business’s geographical footprint.
He is also the co-founder of DigitiseIT and founder of Nevisha Acres Pvt. Ltd. Neville was a joint venture partner in Iron Mountain India, a subsidiary of Iron Mountain Inc., a Fortune 1000 company and a global leader in Information Management, which he exited in 2013. Neville is a fellow of the Chartered Certified Accountants, London. He is an avid Golfer, a sport he enjoys playing in his free time.
Nidhi leads Sales and is responsible for driving growth and partnering with our clients to deliver higher business impact. She brings with her more than 18 years of experience in sales and creating new business growth opportunities. Her last position held was at Iron Mountain India, as Head of Sales for the India business, managing a sales team spread across 7 geographic locations, handling business requirements of over 850 corporate clients.
She began her career as an Advertising professional at Contract Advertising handling account management for some of the leading brands, working in the area of brand positioning, customer segmentation, planning and brand communication. Based in Gurgaon, Nidhi holds a Bachelor’s in Business Administration. She did her Post Graduate studies toward a Masters in Advertising and Communication.
Mayank heads the analytics division at Bodmas Technologies and brings over seven years of analytics and consulting experience. Before joining Bodmas, Mayank worked at Dunnhumby where he helped clients take customer focussed and data based business decisions. He has extensive experience of working on big data and creating actionable business insights by putting customer at the heart of analysis. Over the years he has developed an expertise in retail analytics by working for some of the largest retailers in the world ranging from a global fuel retailer to a Middle East grocery retailer.
Mayank has an engineering degree from Netaji Subhash Institute of Technology (NSIT), University of Delhi. He is result driven, dynamic, highly motivated and always ready to take up a challenge. In his free time he likes to travel and helps run an NGO which he co-founded in 2009.
Managing Director and Co- FounderRead More
Executive Director and Co-FounderRead More
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